Corporate Identity
the “persona” of a corporation which is designed to accord with and facilitate the attainment of business objectives. It is usually visibly manifested by way of branding and the use of trademarks.
Logo Design is an important step in creating a brand. Even if your market is local or small, branding is still an important concept. Good branding gives you an edge on the competition through recognition. Many places offer logo design, however, corporate identity picks up and continues the task of branding past mere design of the logo. Whereas the logo is the building block and the foundation to starting your new branding efforts – it is not the end!
It is important that all of your marketing efforts speak “with one voice” and are consistent across all mediums. Corporate identity continues throughout other possibilities such as:
- Uniforms
- Web Sites
- Flash ad or logo design
- Signage
- Advertisements
- Gifting (coffee mugs, pens, etc.)
- And many other avenues…
The Total Online Marketing corporate identity package includes branding, logo design and collateral creation, including:
- Logo provided electronically in various formats and sizes.
- Letterhead
- Business Cards
- Envelopes
- Color Palette