Have something new to say to your customers. While you may have a business that is ‘static’, you will want to engage your clients, customers and prospects with something new on a regular basis. Just because you don’t have weekly specials or new items just in time for fall doesn’t mean your web site needs to be stagnant. New articles, updates on projects, seasonal greetings, just about anything to help you connect anew with your clients and customers will keep your business Top Of Mind.
