While some things appear to be successful without any work, gaining page rank in the search engines is not one of them. You may think it’s “magic” to get a top ranking, but as an entertainment genre, magic requires practice, skill and yes, hard work. Countless hours go into making a magic show entertaining, and the same can be said for search engine optimization.

Work systems and practices need to be in place so that search engines will rank your pages higher than your competitions’ pages. In the end it may seem like magic and a beautiful show, but in truth it was skill and hard work that achieved the desired results.